We are not an agency.
Precedence was founded because we couldn't find an agency that spoke our language — the language of commerce. Most agencies focus on metrics that look good in a monthly report but don't necessarily impact the bottom line.
We operate from within a commercial group that runs retail and e-commerce brands. We deal with the same challenges you do: inventory management, margin pressure, logistics, and cash flow.
OUR PHILOSOPHY
We operate businesses. Not just campaigns.
Precedence was created within a group operating established businesses across e-commerce, retail and other sectors. Our team doesn't practise marketing on hypothetical projects — they work with real customers, real inventory, real margins and real commercial consequences.
That gives us direct access to the metrics that actually matter. Not vanity numbers. The figures that determine whether a business is genuinely growing or simply spending.
What agencies report
- Impressions
- Reach
- Followers
- Likes
- Engagement rate
What we answer to
Acquire
What it costs to win a customer.
What you pay, all-in, to win one new customer.
The share of visitors who actually buy.
Earn
What each order is really worth.
The typical basket size per checkout.
What's left after the cost of the goods.
What's left after ad spend, fees and fulfilment.
Which SKUs make money — and which quietly lose it.
Deliver
Whether the operation can keep the promise.
Selling what you can actually ship.
Speed, accuracy and cost from click to doorstep.
Planning spend and stock around demand, not guesswork.
Keep
Whether they come back.
How much growth is bought versus earned.
The share of customers still buying months later.
What a customer is worth across every order.
Bank
What actually lands.
Money in the account, not just on paper.
Bottom-line profitability
Every line above rolls into this one.
The "Anti-Agency" Declaration
We don't have account managers. You speak directly to the specialists doing the work. We don't have minimum contracts that lock you in. We stay because we deliver results. And we don't work with your competitors. If we partner with you, we are fully committed to your dominance in your sector.