Dashboards are not intelligence.
Most agencies provide dashboards that tell you what happened in your ad accounts. But your ad accounts are only a fraction of your business.
Precedence Intelligence was built to answer the questions that actually matter. Why did revenue drop when traffic was up? Which products are actually driving profitable new customer acquisition? What is the true contribution margin of each channel after returns and COGS?
THE PRECEDENCE STANDARD
Precedence Intelligence
Marketing data isn’t enough.
Rather than giving clients dashboards full of numbers, Precedence Intelligence connects marketing performance with actual commercial performance.
What happened?
Why did it happen?
What should we do next?
Attribution that makes sense
We look beyond last-click to understand how your channels work together to drive growth, using first-party data and commercial common sense.
Product-level profitability
Knowing your overall ROAS is baseline. We identify which products are your real growth engines and which are costing you money to sell.
New vs Returning dynamics
Sustainable growth requires a balance. We track the true cost of acquiring a new customer and the lifetime value they provide.