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E-commerce Growth
Marketing built around e-commerce economics, not just campaign metrics.
Our approach
Growth in e-commerce isn't simply a function of more traffic or more ad spend. Sustainable growth comes from understanding the relationship between acquisition cost, average order value, customer lifetime value and gross margin — and building a marketing strategy that optimises across all of them.
Precedence works from the commercial model outward. Before increasing spend, we identify where the real opportunities sit: is it new customer acquisition, AOV improvement, conversion rate optimisation, or retention? The answer determines the strategy.
Capabilities
- Conversion optimisation
- Customer acquisition strategy
- AOV improvement
- Retention and repeat purchase
- Customer lifetime value
- Product profitability analysis
- Promotional strategy
- Landing page optimisation
- Merchandising insight
- New vs returning customer analysis
The outcome
E-commerce growth that's measurable, profitable and sustainable. Not just more revenue — better revenue.