Our approach
Acquisition gets the attention, but retention is where e-commerce profitability lives. The cost of acquiring a new customer is typically 5-7x the cost of retaining an existing one — yet most marketing budgets are overwhelmingly weighted toward acquisition.
Precedence builds retention systems that turn single purchases into repeat behaviour: automated email flows, intelligent segmentation, lifecycle-stage marketing and loyalty mechanics that are tied to actual customer data rather than generic templates.
Capabilities
- Klaviyo email marketing
- Customer segmentation
- Automation and flows
- Retention strategy
- Repeat purchase optimisation
- Customer lifecycle marketing
The outcome
A retention engine that increases customer lifetime value, reduces dependence on paid acquisition and builds a more profitable business.