Paid Media
Performance advertising built around commercial outcomes, not just campaign metrics.
Our approach
Most agencies optimise campaigns toward platform metrics — ROAS, CTR, CPC. Those numbers matter, but they're incomplete. A campaign delivering 8x ROAS is only valuable if the products being sold carry margin, the customers acquired have lifetime value, and the revenue is incremental rather than cannibalising organic.
Precedence approaches paid media from the business outward. We understand the commercial model before building the campaign structure. That means budget allocation is informed by margin data, bidding strategies reflect actual customer value, and creative testing is designed around products that drive profit — not just revenue.
The result is paid media that's accountable to the business, not just the ad platform.
Capabilities
- Google Ads
- Google Shopping
- Performance Max
- Meta Advertising
- Paid Social
- Remarketing
- Feed optimisation
- Campaign architecture
- Budget allocation
- Creative testing
The outcome
Advertising that drives genuine commercial growth. Measured not just by ROAS, but by customer acquisition cost, contribution margin and incremental revenue.